Employee Referral Bonus Program Announcement Email Template
Employee Referral Bonus Program Announcement Email Template
Employee referral works on the idea that happy employees are your best recruiters. They know your company and who will fit in, and will only refer those likely to succeed and fit the workplace culture. Giving a bonus adds incentive and urgency, and shows you appreciate the extra effort to call friends, secure their resumes, and help them adjust.
In Malaysia, monetary referral bonuses are given after the candidate is hired and stays at the company for a certain number of months. Some companies also offer non-monetary rewards: gadgets, shopping or restaurant vouchers, extra PTO, etc.
Your employee referral bonus program announcement email should include:
The stipulations for what counts as a successful referral (e.g. referred candidate is hired or stays in the company for X months)
The rewards for each successful referral. Add the specific monetary and/or non-monetary incentive your company is offering
The limitations, like excluding past candidates or close relatives. If the referral program is only available for full-time regular employees [i.e. part-time, contract, or employees under probation cannot avail of the reward system], this should also be specified in the email
The referral steps—it should be clear and easy for the employee to accomplish
What if you already have a bonus program and are announcing a specific vacancy? Please see our employee referral program sample email.
Subject line: Introducing the Employee Referral Bonus Program OR Subject line: Refer great people, get a great bonus
Hi all,
Here at [Company_name], we’re always searching for talented people like yourself. Thanks to everyone’s hard work, we are growing and thus have more positions to fill.
Given this, we’re excited to announce our Employee Referral Bonus Program. Refer qualified candidates to us and, as a “thank you,” we will offer you _______ [Add specific rewards for referrers, such as “a discount for X”, “X bonus per hire” or “ an additional PTO day”].
This program is open to _____ [Specify who is eligible to join, e.g. all employees, all regular employees only, etc. Use this paragraph to list any criteria or specific exclusions for the referral, e.g. employees can only refer candidates who have not previously applied to the company].
To see the roles available for referral, check our careers page.
If you have someone in mind, here’s how you can refer them:
[Be very clear about the next steps, e.g. “Contact HR department via email at @______” “Submit the resume through our careers page”, etc. ]
Once your candidate is [hired/becomes a permanent employee/stays xx months], your bonus would be released _____ [Specify if the bonus will be released immediately or at the nearest pay date, and if the employee will have to contact the HR department or admin to confirm].
For questions about the employee referral bonus program, don’t hesitate to email ________ [Add name and contact details, e.g. hiring manager’s name with a link to their email].
We hope you’ll take advantage of this opportunity to bring new and deserving talents to the company.
Thank you in advance for your help. We’re excited to meet your referrals.
Thank you,
[Your name]
[Signature]
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