What do employees really value in your organisation?
A clear and compelling employee value proposition (EVP) is the foundation of a successful attraction and retention strategy. But how can you ensure it speaks to the evolving expectations of candidates?
The answers are found in Talent Attraction Lab data portal, which provides easy access to wide-ranging insights into what local candidates really want in a job. The data can be filtered to help you identify which attributes of your EVP are important to different demographics of employees. With this knowledge, you can tailor your EVP offerings and other recruitment activities to the specific people you want to attract, develop, and retain.
Talent Attraction Lab data portal supports your organisation in ensuring that your EVP aligns with employee expectations. It also helps leaders demonstrate and ‘live’ those values and benefits.
Where’s the value in your EVP?
Effective EVPs include three key elements that drive attraction and retention: organisation, opportunities, and extras. The Talent Attraction Lab data helps you to understand what to include and how much emphasis to place on each of these elements, based on a candidate’s key drivers.
1. Organisation
The organisation element of an EVP is all about the qualities of your business that attract candidates and motivate them to stay. This includes your core values and purpose, which may differ across different demographics. Talent Attraction Lab data can help organisations start to build a productive relationship with a candidate based on a level of trust that you understand what's important to them and that they’ll be joining an organisation that will support them and help their career.
For instance, work flexibility used to be considered a ‘nice to have’, but it’s now a standard expectation among candidates across many industries. Candidates want it, and they want to know how it’s delivered. The way that you demonstrate flexibility to different demographics would be something to reflect in your EVP.
2. Opportunities
The opportunities element of an EVP focuses on what candidates have access to at your organisation. This can provide a competitive edge, especially in the current market. Understanding what candidates really want will help set you apart from similar organisations that are trying to march to the same tune. You can really drill into the data to understand what specific candidate demographics are looking for and look at how you can offer that to them in a meaningful way.
3. Extras
What are the perks or ‘nice-to-haves’ that enhance an employee experience and encourage them to join your organisation and stay? Do retail workers value food allowances, for instance, and are Millennials still attracted to overseas work opportunities? The Talent Attraction Lab portal shows how different demographics may place greater value on certain perks, so you can understand and balance the extras available to your employees.
A robust EVP that is tailored to what your employees and candidates really want will help you to shape the EVP that attracts and retains them. With local candidate data, Talent Attraction Lab portal will equip you with the insights you need to form long-lasting relationships.